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In Italy, Lega Serie B met recently with representatives of Perugia FC and their supporters, to discuss how to improve their relationship through the Supporter Liaison Officer Project; and also how the project can be converted from an obligation to an opportunity for all stakeholders involved. In Italy, the appointment of an SLO is mandatory for the top 3 tiers. Since its introduction in 2012, Serie B has embraced the project, incorporating it into its organisation chart, as a resource,…

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In a previous article about the disability access officer (DAO) we underlined the importance of the role in the improvement of the holistic relationship of a club with its supporters, as disabled supporters are a different segment of the fan base with different demands and requirements that need to be understood and met.

In Germany, DAOs from 25 Bundesliga and Bundesliga 2 clubs recently gathered for their annual plenary organised by the German Football League (DFL), at which they had the…

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Last week (26/03) Israeli supporters gathered for a second annual conference, jointly organised by Israfans, the national umbrella organisation for democratic supporters groups, supporters trusts and member-run clubs, Hapoel Katamon Jerusalem, Haadumim of Hapoel Tel Aviv with the aid of community social workers and Msw students of the Hebrew University of Jerusalem. More than 150 supporters represented some 20 groups and clubs, including Macabi Ashdod, Hapoel Ashdod, Hapoel “Rubi” Haifa, Maccabi Haifa, Hapoel Afula, Maccabi Netanya, Hapoel Kfar Saba, Bnei…

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In December 2014, the steering committee of the Swedish SLOs met in Göteborg together with security officers and representatives of the Swedish FA and League, following an announcement by the police for the introduction of a national strategy on security issues.

All representatives expressed their concern on the effectiveness of the strategy and also the approach of the police towards security, as it suggests a seven-step action plan with the final being the stop of football matches. The main discussion focused…

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In Italy, SLO training is organised largely at league level due to the scope of the licensing requirement, which applies in the top three tiers of the Italian football pyramid. This means that this season a total of 102 clubs are required to have appointed at least one SLO. On 4 March, the second tier of the Italian game, Lega Serie B, held its inaugural training workshop for clubs at its headquarters in Milan with a broad range of topics…

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Lasse Bauer is one of two supporter liaison officers (SLOs) at Danish Superliga club Brøndby IF. In this interview he talks about the new partnership agreement between the main football stakeholders at his club, the proposed new ID card for away fans and the implementation of the SLO project in Denmark as a whole.

Your club recently entered into a partnership agreement with supporters, the city council and the police. What was the reason for that?
In the last few years we’ve…

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The Spanish Football Federation (RFEF) held the inaugural meeting of the SLO project in Madrid on 12 February. In the presence of representatives from 15 clubs (Athletic Club, Atlético de Madrid, RC Celta de Vigo, RC Deportivo de La Coruña, RCD Espanyol, Getafe CF, Granada CF, Levante UD, Málaga CF, Rayo Vallecano, Real Madrid CF, Real Sociedad, Sevilla FC, Valencia CF y Villarreal CF), SD Europe and UEFA SLO Consultant Stuart Dykes made a presentation on the background, the current…

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The Supporter Liaison Officer role, an important link between supporters, their club and the various stakeholders, first emerged in Germany at the beginning of the 1990s as a means of improving the experience of all the parties involved in organising and running a matchday. Since 2010, UEFA has adopted and further developed the SLO project, making it one of the mandatory criteria for clubs that wish to participate in a European competition.

One of the reasons the SLO project is considered…

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Lena Gustafson, one of the two Supporter Liaison Officers of Djurgardens IF explains her views on how the SLO project has helped improve the relationship between fans and the stakeholders and how important and useful embracing the project is for the clubs.

What was the situation like in Sweden before the SLO role was introduced?

I would say that before we implemented the SLO project the communication was poor in many ways. Obviously at some clubs it was worse than at others, especially with other stakeholders around football such…

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Read the original article (in German)
The supervisory board of fourth-tier German club FC Saarbrücken has given the go-ahead for the creation of a new Fan- und Förderabteilung (Supporter & Development Department) to provide a mechanism for developing a work network between the various club committees and departments, members and supporters. It will also serve as an additional channel of communication and consultation between supporters and senior club officials.

The SDD is the brainchild of Florian Kern, the newly appointed spokesperson and…

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