The meeting aimed to promote the exchange of experience in dealing with supporters.
On Tuesday, July 19, The Latvian Football Federation (LFF) and the Latvian Football League (LFV-SynotTip Virsliga) organised a training seminar for top tier clubs with the support of SD Europe. The event focused on the exchange of experience in dealing with supporters and a variety of marketing and public relation tools. It was organised to coincide with the presence of FC Salzburg SLO Georg Rieger for the UEFA Champions League second qualification round match against Liepaja.
All top tier Latvian clubs were represented at the event, with SLOs, security officers and top club executives having the opportunity to listen to Georg analysing his work with the Salzburg supporters, his interaction with them and his role in improving the matchday experience and establishing a structured dialogue process with the club. Georg outlined his main tasks and responsibilities, general activities with the supporters and the challenges he faces
The meeting also involved presentations from FC Riga representatives Mr Uldis Supe and Mr Harvejs Rudzītis on the club’s matchday entertainment programme for the supporters. The session was concluded with Mr Kārlis Dārznieks, LFV communications manager, presenting real data, trends and activities from the League’s official social network accounts.
During the second part of the seminar, the LFF, LFV and club representatives discussed ways to improve communications with supporters and increase match attendances while enhancing the loyalty and identification of supporters with their club.
This was the first SLO bilateral meeting for 2016/17 and the twelfth since the project was introduced in 2013/14. The LFF and the LFV issued a joint press release for the event. Click here for photos.
Under Article 35 of the UEFA Club Licensing and Financial Fair Play Regulations, clubs across Europe are required to appoint a Supporter Liaison Officer (SLO) to ensure proper and constructive discourse between them and their fans. The SLO project originated in 2009 as a result of detailed talks between UEFA and SD Europe. It was approved by the UEFA Executive Committee in 2010, with SD Europe appointed to manage its implementation across UEFA’s 55 member associations. If you would like to learn more, visit the SLO section on the SD Europe website or get in touch via firstname.lastname@example.org.